Groupe Argus

Strategic Consulting

Supporting the automotive players in their strategic approach

The Argus Consulting team of experts provides car business professionals with personalised services.

Car business digitalisation:

  • 43% of buyers started their purchase on the Internet
  • 80% of buyers used the Internet in their buying journey
  • 39% of online research were conducted from a smartphone

Smart strategies:

  • Analyse user clickstreams and determine contact moments
  • Identify opportunities and job issues
  • Imagine and design solutions

Learning expedition:

  • Monitor and analyse the market
  • Observe in the field
  • Meet the innovation actors

The lab and the factory:

  • Develop websites
  • Create mobile applications
  • Monitor technological developments